Operating in Ireland for over 50 years, SPAR is one of the country’s largest convenience retail groups.
The task: Design and conceptualization of the responsive website for SPAR. The customer required a redesign of its site with the idea of making a more friendly place, easily accessible and useful content for users. Other important functionality required for this project was to relocate "Store Locator" in a visible and easy to find place. So, the idea was to improve the content and the navigability of the website.
Action: Together with the account manager team we try to find a better way to keep the user engage to the site, give to them an additional reason to return as competitions, games, etc. Another new feature as show daily and updated relevant suggestions and seasonal recipes.
The result: The visits on the website grew by 200% and the participation of the user in the competitions. Now the website is more user friendly than before, the users can easily find the content that they are looking for. Also the product is continually monitored in orden to improve functionalities or content.